[Flashblock] [jonmeyer@gmail.com: Re: Cybergrain comments from Ted Mielczarek]

liam321 at 123mail.org liam321 at 123mail.org
Tue Nov 8 17:54:00 EST 2005


That was well written.. Perhaps the Flashblock team could ask Jon
permission to publish this text (perhaps somewhat edited) on the
Flashblock site?

Regards 
Hugo Heden

[PS, Ted -- sorry about the duplicate]

On Mon, 7 Nov 2005 21:15:45 -0600, "Ted Mielczarek" <ted at mielczarek.org>
said:
> FYI
> 
> ----- Forwarded message from Jon Meyer <jonmeyer at gmail.com> -----
> 
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> From: Jon Meyer <jonmeyer at gmail.com>
> To: ted at mielczarek.org
> Subject: Re: Cybergrain comments from Ted Mielczarek
> 
> Wow - cool. Will you be attending the conference?
> 
> The main thrust of this session is not to look at FlashBlock
> specifically, but to talk about some of the social issues facing the
> Flash community .
> 
> Flash ad designers face a basic challenge:
> 
>     more compelling = more distracting = more annoying = FlashBlock
> 
> To address this, people creating the ads must to recognize that they
> are competing for a very valuable and finite resource: attention - in
> the talk I'll
> advocate that designers should put the users in charge of their
> attentive resources, summed up by the following three guidelines:
> 
> * Always start still, get more dynamic when the user interacts
> * Always start quiet, get more noisy when the user interacts
> * Always give the user control to stop, turn off and opt out
> 
> I'll also be talking about the more philosophical aspects of UX - see:
> 
> http://www.cybergrain.com/archives/2005/03/is_good_user_ex.html
> 
> One thing I'll raise is what I call the "missing delete button"
> syndrome - in software deleting things is free, but more and more
> software apps have mandatory portions of the UI real-estate that are
> lock down and cannot be deleted by the user. The mantra in the UI
> community used to be "always offer undo". Now I believe it should be
> "always offer delete" - if the community really wants to be "user
> centric", there should always be an option to delete or hide portions
> of the UI that a user doesn't care about.
> 
> I'd be be very happy to hear any specific news/stories that you'd like
> to relay to the Flash community.
> 
> Cheers
> 
> Jon
> 
> ----- End forwarded message -----
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